ALIGN Feedback Conversation Model

Clear, confident, and relational feedback made practical.

brown leafless tree under blue sky
brown leafless tree under blue sky

Say what matters. Build what lasts.


ALIGN is a simple, powerful framework for giving feedback that’s clear, relational, and change-making. Whether you're a seasoned leader or just stepping into management, ALIGN helps you handle tricky conversations with confidence and without creating defensiveness.

What Is ALIGN?

ALIGN is a five-step conversation tool designed to help leaders deliver feedback that strengthens trust, improves performance, and builds resilient teams. Acknowledge, Layout, Impact, Gain Agreement and Next Steps.

It’s more than a script. It’s a mindset shift.
One that helps you stop avoiding hard conversations and start using these moments to move your team forward, whilst keeping your relationship in tack.

a woman sitting on a couch talking to another woman
a woman sitting on a couch talking to another woman

Acknowledge

Layout

Impact

Gain Agreement

Next Steps

Why ALIGN Works?

  • Keeps you structured when emotions are high

  • Sets the tone for collaborative and psychologically safe conversations

  • Helps you say the hard thing without being harsh or critical

  • Builds shared ownership instead of defensiveness

  • Scales from peer-to-peer to high-stakes leader feedback

  • Creates clarity and care.

six black birds perching on street lamp
six black birds perching on street lamp

Use ALIGN When

  • You’ve been avoiding a conversation that needs to happen

  • A team member’s behaviour is affecting morale or results

  • You want to build a feedback culture that’s more honest

  • You want to model psychologically safe leadership.

How to Start Using ALIGN

ALIGN Feedback Model - Basic Guide
two woman sits on sofa chairs inside house
two woman sits on sofa chairs inside house

Downloadable Guide
A concise overview of the ALIGN Framework with examples and sentence starters to get you started.
Great for self-paced reflection.

ALIGN Feedback Model – Comprehensive Guide

A deeper dive into how to use ALIGN across different leadership contexts.
Includes:

  • A 15-page digital workbook

  • Scenario-based examples (e.g., performance, collaboration, behaviour)

  • How to safely hold the conversation in the first few moments for success

  • Practice, conversation prompts, reflection templates, and videos

  • A mini ALIGN planner tool for 1:1s.

ALIGN Coaching Session
  • A 90-minute coaching session - in-person or Zoom

  • Firstly, to understand the context and barriers

  • Coaching to prepare you for an honest feedback conversation or unpack one that didn’t go to plan

  • Co-design your draft, ALIGN feedback script and practice in action

  • Build confidence before the conversation

  • Learn strategies when the conversation starts to shift in the wrong direction

  • Optional follow-up check-in (15 min).

Price: $

Price: $320.00

Price: Free

ALIGN transformed my approach to feedback, making it constructive and less intimidating for everyone involved.

Lindy Wright - Team Leader

Integrating ALIGN into our 1:1s has truly connected and improved our team culture for the better. I now coach our new leaders to provide feedback with ALIGN. It's foolproof..

Rachel Wills - HR Manager

★★★★★
★★★★★